{"product_id":"9780007237609","title":"A Greedy Man in a Hungry World : Why (Almost) Everything You Thought You Knew About Food is Wrong","description":"\u003cp\u003eAuthor(s): Rayner, Jay, \u003cbr\u003e Binding: Paperback, \u003cbr\u003e Date of Publication: 06\/03\/2014,\u003cbr\u003e Pagination: 304 pages,\u003cbr\u003e Series: N\/A, \u003cbr\u003eImprint: William Collins,\u003cbr\u003e Published By: HarperCollins Publishers,\u003cbr\u003e Book Classification: Food \u0026amp; society\u003cbr\u003e ISBN13\\EAN\\SKU: 9780007237609\u003c\/p\u003e\n\u003cp\u003eDescription:\u003cbr\u003eNow with a new epilogue, the UK's most influential food and drink journalist shoots a few sacred cows of food culture. Buying 'locally' does no good. Farmers' markets are merely a lifestyle choice.\u003cbr\u003e\u003cbr\u003eAnd 'organic' is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethically-aware food shopper but it doesn't make it any less true. And now the UK's most outspoken and entertaining food writer is ready to explain why.\u003cbr\u003e\u003cbr\u003eJay Rayner combines personal experience and hard-nosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the cornfields of America to the killing lines of Yorkshire abattoirs via the sheep-covered hills of New Zealand, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.\u003cbr\u003e\u003c\/p\u003e","brand":"Winstone's Books","offers":[{"title":"Default Title","offer_id":43235822076141,"sku":"9780007237609","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0423\/0240\/6809\/products\/9780007237609.jpg?v=1661010913","url":"https:\/\/winstonebooks.pro\/products\/9780007237609","provider":"Winstone's Books","version":"1.0","type":"link"}