{"product_id":"9780008201418","title":"What's Your Type? : The Strange History of Myers-Briggs and the Birth of Personality Testing","description":"\u003cp\u003eAuthor(s): Emre, Merve, \u003cbr\u003e Binding: Paperback, \u003cbr\u003e Date of Publication: 02\/09\/2019,\u003cbr\u003e Pagination: 336 pages,\u003cbr\u003e Series: N\/A, \u003cbr\u003eImprint: William Collins,\u003cbr\u003e Published By: HarperCollins Publishers,\u003cbr\u003e Book Classification: Psychological testing \u0026amp; measurement\u003cbr\u003e ISBN13\\EAN\\SKU: 9780008201418\u003cbr\u003e Description: \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA SPECTATOR BOOK OF THE YEAR.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn unprecedented history of the personality test conceived a century ago by a mother and her daughter - fiction writers with no formal training in psychology - and how it insinuated itself into our boardrooms, classrooms, and beyond. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIts language - of extraversion vs. introversion, thinking vs. feeling - has inspired online dating platforms and Buzzfeed quizzes alike.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAnd yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success - no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our internet, our lives? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFirst conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed against some of the 20th century's greatest creative minds.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo; to elementary schools, nunneries, wellness retreats, and the closed-door corporate training sessions of today. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDrawing from original reporting and never-before-published documents, What's Your Type? examines nothing less than the definition of the self - our attempts to grasp, categorise and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you you?\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Winstones","offers":[{"title":"Default Title","offer_id":35023091826841,"sku":"9780008201418","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0423\/0240\/6809\/products\/9780008201418.jpg?v=1594328495","url":"https:\/\/winstonebooks.pro\/products\/9780008201418","provider":"Winstone's Books","version":"1.0","type":"link"}